Mauritius prospects the Russian market for exports of Textile & Apparel
The Economic Development Board organised for the first time the participation of six Mauritian Textile and Apparel Manufacturers to the prestigious Bee Together 8th outsourcing Business Platform in the Textile Industry.
The event was organised by the Russian association of Fashion Industry from 13th to 14th November 2019 at the Radisson Slavyanskaya Hotel, Moscow.
The event served as a platform to showcase the potential of the Russian market and provided the Mauritian manufacturers the opportunity to learn about the requirements and skill sets needed to penetrate this new market.
The Economic Development Board ensured that the six Mauritian participants namely, Firemounts Ltd, RT Knits, Soge International, Texilama, Golden Thread & Shivani Knitting were prominently located within the exhibition to enable them to display their products and heighten their visibility. Firemount Textiles Ltd, a quality manufacturer of denim products and RT knits, leading supplier of quality garments showcased their latest collections which has attracted and stimulated the interests of visitors and exhibitors. The Mauritian operators garnered a positive response from Russian Buyers such as Trendy Angel, Finn Flare, 12 Storeez, Famila Trassa group amongst others.
The Economic Development Board has concluded a fruitful participation to the event with confirmed orders to the tune of EUR 50,000 for one participant and major orders currently under negotiation for the other Mauritian operators.
Key expressions of interests were also registered, and 125 potential contacts have been established which is being closely followed-up.
Furthermore, a delegation of Russian Apparel Buyers has expressed keen interest to visit the Mauritian manufacturers to discuss possibilities for direct sourcing from Mauritius.
Geerish Bucktowonsing, Head of Department of the Traditional Manufacturing at EDB underscores that “the current model of manufacturing relies on relative cheap labour and exporting via preferential tariffs. In this regard, to address challenges such as fierce competition from low-cost countries, currency fluctuations, erosion of trade preferences, limited product portfolio, gradual loss in competitiveness, Brexit and the Yellow vest movement in France, the Economic Development Board is focusing on the diversification of its markets to sustain export growth”.
In this perspective, Russia represents an untapped emerging market for Mauritian exporters to explore in their market diversification strategy.