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Unlocking the potential of the Jewellery Sector in Mauritius

The Manufacturing of costume jewellery is driven by fashion and trends forecast which are tremendously competitive.  It is therefore important for companies to be equipped with the right tools and techniques to better respond to the changing consumer patterns and become globally competitive. In this perspective, the Economic Development Board organized a full-fledged “Trend Workshop”, as part of its capacity building programme geared for local enterprises in the field of Costume Jewellery on Thursday 27th September 2018 at Ebene. 

The event was attended by more than 100 participants namely Fashion & Design Institute, National Women Entrepreneur Council, National Productivity and Competitiveness Council, Jewelers Association, MITD, University of Mauritius, Jewellery Federation, Jewellery Advisory Council, Mauritius Standards Bureau and jewellery manufacturers. 

The workshop was officially launched by Mr. Mohammad Salim Joomun, Permanent Secretary, Ministry of Industry Commerce and Consumer Protection. He stressed the need to leverage on the savoir-faire of the Mauritian craftsmanship in jewellery to enter niche markets in the fields of high-end, luxury and branded costume jewellery.

In a bid to further enhance skills and export competitiveness in the jewellery sector, the workshop included a comprehensive presentation by Ms. Géraldine Valluet, Creative Director & Consultant on the latest trends in costume jewellery. 

"Jewellery is becoming one of the most buoyant markets in the world. Many Mauritian companies are already manufacturing luxury and high-quality jewellery. It is important to stay abreast of rapidly changing styles and trends as the sector is constantly evolving", stated Ms.  Géraldine Valluet, Creative Director & Consultant.  She further added that Mauritian companies demonstrate a special know-how by combining a clever mix of high-tech, manual and traditional manufacturing techniques. Many entrepreneurs have a special dexterity in jewellery production but require enhancing their skills to take advantage of the international markets. However, most SMEs in the Costume Jewellery use the traditional beading technique while several other production methods are available for the development of trendy Costume Jewellery Collection.

Delivering the welcome speech, Mrs. Nirmala Jeetah, Head of the Manufacturing New Industries at EDB pointed out that the manufacturing sector is considered as one of the most important pillars of the Mauritian economy with a share contribution of 13.4% to GDP and a workforce of nearly 100,000.     She also highlighted that the jewellery industry is poised to emerge as an economic wealth generator of the manufacturing sector comprising nearly 350 enterprises, employing more than 2500 skilled workers and generating exports to the tune of MUR 3.8 billion in 2017.

In addition, the workshop provided a unique opportunity for participants to enhance their knowledge on International Market Jewellery Trends and enabled them to develop Trendy Jewellery Collection for their export markets. It has also provided an excellent networking platform to gather the views of operators on challenges facing this industry and devise ways to further consolidate the jewellery sector.